Amee Philips Targets China Market Next Year

KUALA LUMPUR, July 23 (Bernama) -- Penang-based jeweller, Amee Philips Sdn Bhd, which has been experiencing resounding success locally and abroad, plans to expand its business to China next year.

Source from (Bernama): http://www.bernama.com/bernama/v7/bu/newsbusiness.php?id=965553
Published: July 24, 2013

Chief Executive Officer Amee Philips said China was a good market to penetrate given its growing population and huge spending power.

"We want to set up a jewellery store there. The minimum expenditure required will be between RM5 million and RM10 million.

"For this venture, we will still control the manufacturing aspect of the product, especially the type of gold and diamonds used," she told Bernama.

Currently, the company manufactures its products at its Penang facility and retails them at its outlet in Mandarin Oriental Kuala Lumpur Hotel.

"We are confident we can double our sales this year. Our outlet in Mandarin Oriental gives us a lot of exposure and it allow us to meet clientele from all around the world such as New York, Dubai and Mexico," she said.

Internationally, Amee Philips jewellery was already selling in New York, as a result of their collaboration with New York-based Malaysian fashion designer Zang Toi, as well as in London, through their agent there.

Going forward, Philips said her dream would be to set up an academy to scout for local talents such as stone setters, fine craftsmanship talents as well as provide training for them to sell the products.

"I hope this academy can be established in 2-3 years time. The local goldsmith line is dying and we need to inject new blood to bring back the luster to the industry," she added.

-- BERNAMA