KUALA LUMPUR, July 23 (Bernama) -- Penang-based jeweller, Amee Philips
Sdn Bhd, which has been experiencing resounding success locally and
abroad, plans to expand its business to China next year.
Source from (Bernama): http://www.bernama.com/bernama/v7/bu/newsbusiness.php?id=965553
Published: July 24, 2013
Chief Executive Officer Amee Philips said China was a good market to
penetrate given its growing population and huge spending power.
"We want to set up a jewellery store there. The minimum expenditure required will be between RM5 million and RM10 million.
"For this venture, we will still control the manufacturing aspect of
the product, especially the type of gold and diamonds used," she told
Bernama.
Currently, the company manufactures its products at its Penang facility
and retails them at its outlet in Mandarin Oriental Kuala Lumpur Hotel.
"We are confident we can double our sales this year. Our outlet in
Mandarin Oriental gives us a lot of exposure and it allow us to meet
clientele from all around the world such as New York, Dubai and Mexico,"
she said.
Internationally, Amee Philips jewellery was already selling in New
York, as a result of their collaboration with New York-based Malaysian
fashion designer Zang Toi, as well as in London, through their agent
there.
Going forward, Philips said her dream would be to set up an academy to
scout for local talents such as stone setters, fine craftsmanship
talents as well as provide training for them to sell the products.
"I hope this academy can be established in 2-3 years time. The local
goldsmith line is dying and we need to inject new blood to bring back
the luster to the industry," she added.
-- BERNAMA
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