Chinese customers going for gold

PETALING JAYA: Gold coins have become a novelty item for Chinese New Year with limited edition coins being snapped up. Many buyers see the coins as a good investment and something that can be passed on from one generation to the next.

Source from (The Star Online): http://thestar.com.my/news/story.asp?file=/2013/2/6/nation/12675897&sec=nation
Published: February 06, 2013


Selling like hot cakes: Ng showing Tomei’s Golden Flow Of Success ya sui gold coins.

Tomei Consolidated Bhd group managing director Datuk Ng Yih Pyng said they wanted to produce something meaningful to mark Chinese New Year.

“Gold coins have intrinsic value and can appreciate over time compared to cash.

“It can even be passed on to others in the future,” he said, adding that purchasers felt giving coins as gifts was more significant.

Ng pointed out that many people consider gold coins an investment and some parents wanted to give the coins to their children instead of ang pow.

The company’s Golden Flow Of Success ya sui gold coin, for example, is inscribed with koi fish and bat symbols to signify abundance and prosperity.

The coins bring forth the traditional meaning of giving ya sui gold – a symbol of good luck and safety to children, parents and loved ones during Chinese New Year.

The coins, which come in a specially-designed ang pow packet with the words fu gui you yu (plentiful wealth) retail at RM248 for a gram and RM2,280 for 10gm.

Ng said the coins had received overwhelming response as almost all the 3,888 pieces of the 1gm coins and 300 pieces of the 10gm coins have been sold out.

“We started selling the coins early last month at all our 73 outlets nationwide,” he added.

Ng said Tomei, which is celebrating its 45th anniversary this year, would roll out more limited edition products soon.